Seasonal Trends: When Your Property Should Earn the Most
If you're letting out a property, success isn’t just about how well it’s managed — it’s also about timing. Understanding when demand is highest can help you maximise your earnings and avoid leaving money on the table.
Different times of year bring different types of guests and booking behaviours. Whether your property is in a coastal spot, countryside location, or a city centre, knowing how the seasons affect demand helps you plan better, price smarter, and make informed decisions.
Here’s a breakdown of how the year typically looks, and how to make the most of each season.
Spring – A Season of Opportunity
March to May
As the weather improves and people start planning breaks around bank holidays and school vacations, demand begins to pick up again after winter. Spring often attracts couples, walkers, and early holidaymakers looking for peaceful getaways.
Ideal time to refresh your property’s photos and description
Focus on clean, bright spaces and outdoor appeal
Bank holidays and Easter are key high points
Spring sets the tone for summer, so a strong showing here builds momentum and reviews going into peak season.
Summer – Prime Earning Season
June to August
This is the time when your property should be earning its highest nightly rates. Families, tourists, and event-goers all push demand up — particularly in holiday hotspots.
Highest occupancy and booking volume
Early bookings usually command higher rates
Guests expect fast replies, premium cleanliness, and smooth check-ins
The properties that perform best are those that are prepared, well-managed, and priced dynamically to reflect fluctuations in demand.
Autumn – A Shift in Audience
September to November
Once summer ends, the audience changes. Demand slows, but doesn't disappear. It becomes more about weekend escapes, couples’ breaks, and off-peak travel.
Midweek stays and longer bookings become more common
Pricing needs to be more flexible
Marketing should reflect comfort, tranquillity, and seasonal charm
Properties that feel warm, quiet, and well-equipped for a slower pace of life tend to perform best here.
Winter – Quiet Periods With Key Highs
December to February
Early winter can be quiet, but there are spikes in demand over Christmas, New Year, and school holidays. Properties in picturesque or cosy locations tend to book well during these times — especially if they’re decorated for the season.
Festive and New Year weeks often command high nightly rates
Outside of peak dates, discounts and longer-stay offers help maintain occupancy
Ensure the property is warm, well-insulated, and ready for the colder months
A strong winter plan involves adjusting pricing regularly and positioning your listing to appeal to those seeking a seasonal break.
Planning Around Seasonal Shifts
Seasonal trends aren’t just about pricing — they’re about strategy. Knowing when to push for short stays, when to target longer bookings, and when to carry out maintenance or upgrades makes a big difference.
We monitor market patterns continuously and adjust your property’s approach to match. That means pricing that adapts, staging that suits the time of year, and a guest experience that feels intentional — every season of the year.
Not sure how to maximise seasonal trends? That’s what we’re here for — so your property performs at its best all year round.
Would you like a follow-up blog on how to prepare for peak season or how to use low seasons for upgrades and reviews?
